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蓝翔的假危机与真危机  

2014-10-23 17:33:19|  分类: 默认分类 |  标签: |举报 |字号 订阅

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毫无疑问,山东蓝翔高技工学校(下称“蓝翔技校” )正在遭遇一场危机。从蓝翔技校校长荣兰祥因为和妻子的离婚纠纷卷入“跨省斗殴”事件后,媒体质疑不断,危机导致的直接后果就是蓝翔技校遭受财务损失。

由于蓝翔是一家私营企业,因此外界难以窥见其财富帝国的大账本,媒体对荣兰祥的身价猜测,从10亿元到数十亿元不等,就连荣兰祥的妻子也说不清荣兰祥到底有多少资产。不过,我们可以从一些公开的信息中推测其规模。

对于蓝翔技校的经营状况,本月20日蓝翔校长荣兰祥在接受采访时透露,近期蓝翔因为受到负面事件影响,招生减少了大概90%,到春节前“要亏1.8个亿”,“这包括我们维持正常运转需要的教师工资、实习费用等”。

我们无法知道“亏1.8个亿”背后的准确含义,但从其表述来看,似乎可以理解为从10月份到明年2月春节这4个月,蓝翔技校难以覆盖的经营支出为1.8亿元。以此作为其固定成本推算,蓝翔技校一年的固定成本约为5.4亿元。由于多招一个学生几乎没有额外成本,所以蓝翔技校的主要开支就是固定成本。

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